Brand Story – REFASH
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Brand Story

Refash was founded in September 2015, by our current CEO, Aloysius Sng. He noticed for a long time that his girlfriend doesn’t wear more than 70% of whats in her closet and went on to validate this with many other female friends. Most women complain about having nothing to wear on a daily basis, when their closets are in fact bursting. The fact is, most women don’t wear the same outfit more than twice. Current solutions in the market to tackle such problems are either inconvenient, time consuming or unlikely to yield meaningful compensation. There has to be a better way.

 

 

 

 

 

Reinventing what it means to buy and sell secondhand fashion

 

Aloysius started Refash to make it incredibly convenient for women to clean out their closet for cash and at the same time, shop for quality secondhand clothes. Aloysius wanted to deliver a delightful, frictionless secondhand experience to both buyers and sellers. The first outlet at Cityplaza quickly grew from a humble offline business meant to help some of his female friends and fashion bloggers clear out their closet into a thriving start-up that has sold over 20,000 pieces in its first 3 months of operation. Aloysius knew that he was on to something big. He rallied his band of brothers, CZ (COO), Stephen (CMO) and Bryant (Head-partnerships) to formally set up the company in January 2016.     

 

 

 

 

 

 

"Refashioning"

 

Variety makes a lady pretty. With Refash, ladies can now wear a different look every single day, without hurting their pockets. We hope to ignite a new generation of consumers to always “think secondhand first”. Think ZALORA and ASOS, but for secondhand fashion. Shoppers now get to shop from thousands of like-new pieces from all their favourite brands, from popular local brands such as Love Bonito, MDS, The Tinsel Rack to international brands ZARA, Topshop, Charles&Keith and more. 

 

 

 

 

 

 

 

Bringing delight back into up-cycling, giving every piece of clothing

a meaningful second life

 

Refash has transformed what it means to buy and sell secondhand fashion. We have created a community for people with similar fashion sense to connect and transact, without them actually doing anything. We put cash back into our users’ wallet, for more shopping. 

 

 

We hope you enjoy buying and selling at Refash!

 

 

Reinventing what it means to buy and sell secondhand fashion

 

 

Aloysius started Refash to make it incredibly convenient for women to clean out their closet for cash and at the same time, shop for quality secondhand clothes. Aloysius wanted to deliver a delightful, frictionless secondhand experience to both buyers and sellers. The first outlet at Cityplaza quickly grew from a humble offline business meant to help some of his female friends and fashion bloggers clear out their closet into a thriving start-up that has sold over 20,000 pieces in its first 3 months of operation. Aloysius knew that he was on to something big. He rallied his band of brothers, CZ (COO), Stephen (CMO) and Bryant (Head-partnerships) to formally set up the company in January 2016.     

"Refashioning"

Variety makes a lady pretty. With Refash, ladies can now wear a different look every single day, without hurting their pockets. We hope to ignite a new generation of consumers to always “think secondhand first”. Think ZALORA and ASOS, but for secondhand fashion. Shoppers now get to shop from thousands of like-new pieces from all their favourite brands, from popular local brands such as Love Bonito, MDS, The Tinsel Rack to international brands ZARA, Topshop, Charles&Keith and more. 

 

Bringing delight back into up-cycling, giving every piece of clothing a meaningful second life

Refash has transformed what it means to buy and sell secondhand fashion. We have created a community for people with similar fashion sense to connect and transact, without them actually doing anything. We put cash back into our users’ wallet, for more shopping. 

We hope you enjoy buying and selling at Refash!